What effects internet had on fashion?

Fashion has changed throughout the years a lot. Fashion is closely connected with culture of nation. In the past each country had its own fashion, national style that was common for that country, nation. It was possible to know where from is that person if we look clothes of that person used to wear. Today is totally different and fashion is international and common for countries all over the world. People travel a lot, can buy clothes in different countries and in different countries are same shops for clothes.

The evolution of the internet changed life style at all, changed fashion too and way of shopping. Today is possible to buy clothes from other countries that is far away. We can visit online shops, pay online and receive clothes for a very short time. People can inform about new fashion trends, follow fashion icons, get new idea and many advantages. Fashion blogger appeared on the scene about a decade ago, they have gained influence and grown to be leaders in the fashion industry.

Fashion bloggers large followings that can rival magazines, creating an opportunity for luxury brands to reach a large, fashion-focused audience. Fashion bloggers present new fashion products, celebrities and on that way promote fashion, new styles, brands and have huge effect on audience.

In fact, fashion bloggers are very important for fashion. In the early 2000s fashion bloggers changed the way that fashion was covered. They started to present fashion on different way. Before fashion bloggers it was limited to the labels, retailers and journalists, who needed to develop their careers and place in the fashion world over time. While the traditional fashion world players were careful the bloggers played by their own rules, since they had less to lose. They can suggest new fashion idea without responsibility. As more consumers began to follow them they are becoming more important for fashion, and it is simply to count and to see how successful are they and how many followers do they have. Successful bloggers make contract with fashion designers and promote their collections. Brands would use them as models in campaigns, bring them on as ambassadors, ask them to do videos for product promotion or co-design items.